Building on Blockchain is Broken
Every crypto pitch deck tells the same story: mass adoption is coming. Hundreds of millions of users, all doing DeFi, SocialFi, and whatever new Fi launched this week. But open your phone's app store right now. See those 1.9 million apps? Try finding the blockchain ones. Better yet, try finding ones you'd actually want to use daily.
We've all heard it before—"this project will bring billions of users to web3!" Then launch day arrives, and what do we get? Basic features, clunky interfaces, and yet another way to swap tokens. While you're wondering why crypto apps can't work as smoothly as Instagram or PayPal, the industry keeps churning out disappointment after disappointment.
Are we looking at an industry of dreamers? A shortage of talent? Or is there a fundamental problem nobody's talking about?
While everyone points fingers at the founders, developers, and venture capital firms, the real problem lies deeper. The technology for building on blockchain is broken.
A Reality Check
How do we know the technology is broken?
The numbers tell the whole story. While you scroll through 1.9M apps in the Apple App Store—from Instagram to TikTok—crypto has barely managed to build 4,330 projects (according to DeFiLlama.)
Even more shocking? Web2 developers create more apps in four days than crypto has built...ever.
The Real Problem
So what's holding everyone back? It's not just one thing—it's a mountain of technical challenges that every crypto app developer needs to overcome:
- They have to become experts in multiple blockchains
- They need to build complex smart contracts
- They must maintain connections to countless protocols
- Every line of code needs expensive audits
- Most of their time goes to backend infrastructure instead of making apps you want to use
It's like asking developers to invent the internet before they can even start building a website. No wonder we're not seeing a crypto app as successful as Instagram.
But what if developers didn't have to become blockchain experts before building onchain?
Enter Enso: Making Crypto Apps Work
That's where Enso comes in. We're changing how crypto apps get built by providing the infrastructure builders need. Think of us as the AWS or App Store for crypto—we handle all the complex blockchain interactions while developers focus on creating features you'll actually want to use.
The result? Over 60 projects already use Enso to build better apps faster—without getting bogged down in technical complexities. Now, developers can focus on what they do best: building apps you'll want to use every day.
Mass adoption isn't about convincing people to use crypto—it's about building apps so good, that they won't even know they're using crypto. With Enso's technology, that future is finally possible.
Ready to build the next generation of crypto apps? Join the 60+ projects already building with Enso.
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